Want to save movie theaters? Don’t give in to the couch!

Weekend moviegoers who get to their seats a bit early at Chicago’s Music Box Theatre in normal times know the delicious lagniappe that awaits. On the left side of the movie screen, house organist Dennis Scott delights on a refurbished 1929 Kimball and Co. organ. No charge for the ambience, thank you very much. It’s all part of the vibe.

These days, people watch movies on their iPhones, their tablets and laptops, and of course in the cozy confines of their living rooms – nestled in couches underneath warm quilts, a spot of wine within reach.