General Motors is working to remake its public image with a new logo, a new company-wide marketing campaign and a new website as it shifts from a company that makes largely internal combustion vehicles to offering mostly all-electric vehicles over the next decade.

On Friday, GM said starting Monday it will debut the campaign to promote mass adoption of EVs called “Everybody In.” The company will replace its familiar blue square logo and will launch a new website to share the latest information about work in electrification and self-driving cars.